What we do

After reading our posts, you wonder what you could do next? Then maybe we should talk!

We define ourselves as a Think Tank exploring the possible futures of fashion through sustainable innovation. But how do we do that? Through the following 3 activities:


As our founders come from the advertising industry, we met some of the most inspiring talents and innovators along the way. In consistency with your brand voice, we imagine, conceive and produce innovative audio-visual content. Currently working with the best creative freelances in Paris, we also work with interactive artists, coders and makers to make the magic happen.

Examples of our realisations? Check out .FUTUR, our interactive paper escape into the possible futures of fashion.



We hear a lot about innovation in fashion and retail. But what does innovation mean? And what is sustainable innovation? Our team helps you understand and envision what is relevant to your business. Because using tech just for the sake of it makes no sense.

Depending on your needs, we tailor the setting of think tank sessions, keynotes or panel talks, with our team and experts from our network.


Futur404 founders Noémie Balmat & Allan Joseph are available for public speaking, panel moderation and speaking, media interviews, expert commentary on the subjects of innovation applied to fashion, its business and future.

We previously spoke at leading events such as Première Vision Paris, the Hyères International Fashion Festival, Viva Technology, Salon du Luxe Paris or SXSW.

They trust us

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