Is Augmented Reality Try-on the future of Sneakers buying?

Vyking, a young startup from London, might offer us the future of e-commerce on a silver plate

in brief

Vyking, an augmented reality marketing startup, has shared a video showcasing the ability to virtually try on a sneaker pair. Although the mainstreamization of AR is an ongoing process, providing a certain sense of déjà vu, yet, the teaser video might probably raise your expectations.

Mobile games such as Pokemon Go & Ingress achieved to convince us all to embrace augmented reality as the next platform. Now more tech and ads companies are experiencing with content that can live within the real world, on a vast array of industries ranging from furniture brands like Ikea to jewelry and fashion. But one of AR’s application might generate quite some buzz these days, and its all about Sneakers.

Augmented reality marketing startup Vyking has recently teased a video on its Instagram and Youtube accounts that might exceedingly entertain Sneakerheads. Originally “an integrated video ad tech and emotion analytics platform providing ad serving solutions, trading solutions and advertising formats to both publishers and advertisers” ; the startup aims at democratizing and standardizing high definition and immersive AR ad experiences in-app, beyond social platforms.

Credit: Vyking

Awarded during the first prize at TechCrunch London pitch-off last year, Vyking positions itself as an SaaS AR ads solution that unifying AR Ads SDK (computer vision and 3D graphics engine), AR Analytics suite (providing rich AR analytics to build out KPIs) and 3D Creative Uploader tool (reducing AR campaign deployment costs).

The video showcases the ability to virtually try on a sneaker pair so people can see how it’ll look on their foot before buying the shoe online directly from their screen. Even though the app isn’t released to date, many companies have already shown us what’s possible recently, in terms of fitting and beyond, sometimes in a successful manner (think about Lacoste), and others a little less (Onitsuka Tiger and Anrealage partnership indeed needs a bit more refining, nonetheless, it remains one of the most daring examples to date). While it might sound a bit déjà vu, it’s good to give credit where it’s due, and offering the possibility to admire the sought after kicks from every angle (adapting wether you’re barefooted or wearing other shoes on) from a phone before buying them is quite desirable and impressive.

But let’s focus on what’s next, shall we ? Looking at the possible futures for such applications of AR, it’s obvious one of the main barriers to their adoption is that there’s no way to actually tell how the shoe will fit. Yet, considering that Vyking leverages foot recognition, we can easily imagine that the app might give more insights to users, in the forms of a layer proposing the right recommended sizes for their feet. Same thing with the selection of color ways (which in my opinion is missing from the video, but seduction isn’t about showing everything you’ve got to offer on the spot, right?).

The only question remaining is wether it will attract Sneakerheads or not ? While the proposed experience in definitely relevant, there’s quite some more to Sneaker buying than just the looks of it. Indeed, the personal and emotional dimensions implicated in the buying process of the desired kicks are so intricate that it’s hard to predict what impact Vyking’s experience might have when released. Nevertheless, it has the merits of bringing the virtual and physical worlds closer, as many industries such as fashion and footwear are still looking for ways to smooth the e-commerce buying experience for people. To date, we might reasonably consider this an incredible step forward.

We encourage you to visit Vyking’s website and follow the startup on its social media pages, to make sure to be among the first on the release day to test this groundbreaking experience.

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