FashTech Digest | Back to school edit: what happened on the Fashion Tech planet?

12 min read

The FashTech digest comes back, upgraded. All the latest news about Fashion Tech that you need to know about are here, under the following topics: Business MoveProducts; Marketing & CommunicationEvents this WeekTeche-CommerceSocial Media & Opinion. And don’t worry, all these categories are explained just below. Hint: we kept the best for the end!

Now, ready?


business move

Follow Fashion or Tech big brands’ executives making their moves to join new companies.

APPLE MUSIC EXEC IAN ROGERS HEADS TO FRENCH LUXURY GIANT LVMH | RE-CODE

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“Last week news broke that Rogers, a longtime digital music veteran who had helped Apple launch its new Apple Music subscription service, was leaving the company. But we didn’t know where he was going, beyond the fact it was supposedly in Europe. Now we know where Apple music executive Ian Rogers is heading: He’s going to run digital for LVMH, the giant French luxury company.”


Products

A new object of desire made of fashion & tech? A new website where you should spend your time instead of watching cat videos? It’s here!

SAMSUNG GEAR S2: 8 THINGS TO KNOW ABOUT THE NEW APPLE WATCH RIVAL | INTERNATIONAL BUSINESS TIMES

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Samsung has officially announced the Gear S2 smartwatch. It will go on sale later this year and goes up against the Apple Watch and an increasing range of wearables running Google’s Android Wear operating system. Here is everything you need to know about the Gear S2.”

‘VOGUE RUNWAY’ IS FINALLY LIVE | FASHIONISTA

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“Style.com’s archive of over 1 million images has a new home online. [Its] migration to Vogue.com is now complete. In a letter’s editor Monday evening, Vogue Runway Director (and former Style.com Executive Editor) Nicole Phelps announced that Style.com’s 16-year archive of runway images has migrated to its new digital home, VogueRunway.com, where coverage will continue when New York Fashion Week kicks off Sept. 10.”


Marketing & Communication

A cool brand doesn’t get noticed without good communication! Any insightful campaign, clever use of technology to enhance user experience or smart collaborations are just here.

WHY TARGET HAD THE ONLY AD IN VOGUE’S SEPT. ISSUE WITH A DIGITAL EDGE | DIGIDAY

“The 832 pages of Vogue’s September 2015 issue — which is fronted by a pink-sequined Beyoncé — are stubbornly, defiantly analog.

Target, however, is an exception. This year, the retailer sprung for an imaginative 11-page spread that recreated classic Vogue ads from the past 100 years — using only Target products. To connect with smartphone users, the company, which worked with the agency Mother New York, tapped Shazam to tie its physical pages to extra digital content.”


Events this week

Don’t want to miss any good Fashion Tech event? This is for you, every single event you need to head to will be listed here every week.

INTERLACED’S FUTURE OF FASHION EVENT | SHOREDITCH, LONDON
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INTERLACED is a media & events company dedicated to inspire, educate and communicate the developments around the next wave of fashion, creating a platform for curious minds. If you have an interest in the Future of Fashion, you should definitely join us on the 3rd of September for a day-long event that will bring together fashion pioneers, renowned leaders from both the fashion & tech space, academics, budding talent and the wider public to connect, discuss and ultimately help shape the Future of Fashion through technological innovations.”

WHO’S NEXT + PREMIERE CLASSE TRADE-SHOW | PARIS

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New designs, innovations and young designers spotter, the Who’s Next & Premiere Classe trade-show is the rendez-vous for every Fashion buyer in the Back-to-School season just before the Fashion Month begins. From September 4th to 7th, at Paris Porte de Versailles, this year’s edition welcomes our favorite Fashion Tech brand Exocet as part of the Future of Fasion Program!

DLD | TEL AVIV

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“Israel’s international Hi-tech gathering will feature hundreds of start ups, VC’s, angel investors and leading multinationals. This year’s festival will take place September 6-12, 2015”


Tech

Because we’re not just Fashion lovers, some of us are real nerds, and we love nerds!

ANDROID WEAR WATCHES COME TO THE IPHONE—BUT NO THIRD-PARTY APPS | FAST COMPANY

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“Google brings its smartwatch platform to iOS. Part of it, anyway.

The rumors dating back to last spring were true: Google is announcing that smartwatches based on its Android Wear platform will henceforth work with iPhones as well as Android smartphones.”


e-commerce

Because the business of Fashion happens on the Internet, whether you like it or not, Internet is the new China.

ISSARA IS EVERLANE FOR LEATHER GOODS | TECHCRUNCH

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“Meet Issara, a new e-commerce player focused on selling leather goods, cutting the middleman and fairly compensating workers. In many ways, Issara is reminiscent of Everlane, a clothing startup that has inspired many entrepreneurs.

Issara workers are paid at least three times the minimum wage and receive health insurance for themselves and their families. It sounds too good to be true, but the company can do that as it’s a direct-to-consumer brand. All the designs are made in-house, and the startup avoids large factories. That’s how the company can make well-designed, affordable leather goods.”


Social media

New features, milestones, new usages: everything worth knowing for the connected Fashionista.

INSTAGRAM DIRECT’S 85M USERS CAN NOW REPLY WITH PHOTOS IN SNAPCHAT-STYLE VISUAL CONVOS | TECHCRUNCH

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“Instagram Direct felt half-baked when the in-app chat feature launched without the ability to send photo replies in December 2013. Still, the private group messaging feature built an audience of 85 million monthly users, and now it’s getting upgrades that make it a true visual communication tool to rival Snapchat.”

Adobe Flash just took another step towards death, thanks to Google | THE NEXT WEB

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Adobe Flash, the world’s most hated software, is finally dying. Technically, it’s been on its way out for years, but today it received one of its final blows which will go down in history.

Google officially killed Flash advertising in its browser. As of September 1, any advertising that uses the technology requires the user to click it to play — it’ll otherwise remain frozen.


Opinion

Last but really not least, an interesting read about Fashion Tech? Spotted just for you!

SHOULD FASHION COMPANIES LET SOCIAL MEDIA INFLUENCE WHAT’S HOT AND WHAT’S NOT? | INDEPENDENT

“Fashion companies can now instantly know their shoppers’ views, but does that have a good effect on designers?”

major myths about FASHION TECH | INTERLACED

“As (still) a very niche and emerging industry, the Fashion & Technology revolution comes with a lot of stereotyping and myths. We take a look at three common misconceptions in the world of fashion tech

FASHION AND TECHNOLOGY- THE NEW POWER COUPLE | FASHNERD

“We need to repeat these words daily, like a mantra. It is time to educate and aspire to inspire those who continue to have a debunker attitude when it comes to FashionTech’s staying power. Fashion is not a frivolous pastime and technology is not only for geeks.”

WILL ‘UBER FOR MODELS’ DISRUPT THE INDUSTRY? | BUSINESS OF FASHION

“New apps like Swipecast connect models eager to maximise their income with clients who want a cheaper and easier alternative to traditional agencies. But will they really change the game?”

EMAIL ISN’T DEAD | RE-CODE

“There has been a lot of debate in the last couple years about whetheremail is dead. The advent of new workplace communication solutions such as Slack, Handbrake and Facebook at Work, and existing offerings from Yammer, Jive Software, etc., has added fuel to that fire. Yes, some offer cool technology like incorporating hashtags to create conversations, and can be useful. And, yes, some of these technologies will prove to be valuable, but they will not kill email. Email is here to stay.”


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