We’re super happy to be in Austin, Texas, for the international SXSW (South by South West) festival! Today, we got the chance to discover and test the new Fossil activity tracker, AND to be part of Chromat Creative Director Becca McCharen’s wearable workshop!
fossil debuts its new activity tracker at refinery29 x Neiman Marcus event
The new activity tracker, Q Motion, features smart tap technology and is part of the Fossil wearable line, which debuted last fall. Similar to the Q Dreamer and Q Reveler previously launched, Q Motion is a fashion forward bracelet that connects to your Android or iPhone through Bluetooth. It tracks both your activity and sleep (a new feature). Using Fossil’s proprietary app, users can also prioritize the apps and contacts from which they would like to receive notifications. It reacts to messages or updates with a vibration or a flash of LED light.
The smart tap technology is an innovative way of interacting with the world around you: with a simple tap on Q Motion, you can play your favorite music, find your phone or take a selfie.
The good point of this new tracker? No need to recharge it (and for someone who has to charge her Apple Watch everyday, trust me, it’s a real plus!). The coin cell battery keeps the bracelet powered up to six months! It is also water resistant for up to 50 meters. And, its interchangeable straps will let you change style according to your outfit.
“South by Southwest has become a creative hub for innovators and is a true merger of design, music, film and technology. These are similar values we see in our customers: they are creative curious types who are interested more than ever in the convergence of fashion and technology“, said Jill Elliot, Chief Creative Officer. “Q Motion, our latest activity tracker, is a direct response to our customers’ needs: updated and improved technology at a competitive price point, fused with innovative style and design.“
The bracelet will be available this summer, at $95.
Chromat’s creative director becca mccharen’s workshop on wearables at the refinery29 school of expression
We had the chance to attend the talented Becca McCharen’s workshop “The Future of Wearable Tech is now in your hands“. The idea was to show people how fashion tech integrations come to life with McCharen. Through partnerships with engineering teams at Intel, Misfit Wearables, and Nitemind, Chromat‘s garments have incorporated adaptive-light, virtual reality, body-scanning, 3D printing and data-storage capabilities.
In groups of 10 students, we got a hands-on look at these collaborations and explored new ways of innovating in fashion.
Our team came up with a temperature adaptative garment that would let you be comfortable, no matter the weather. Check out on our Snapchat stories (futurefash) for pics & videos from the event!
Post written by Noémie Balmat, Founding editor-in-chief
Interested in the future of fashion, the digital revolutions and advertising, Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. Currently working for Soon Soon Soon as an Innovation consultant, she launched Clausette Magazine in November 2014 to gather cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Who’s Next, WEAREABLE by Showroom Privé, FashionTech Days…).