What did the Spring 2016 Fashion Month teach us about FashionTech?

As 2016 Spring Fashion Week comes to an end, we can now draw conclusions and take a global view. The first thing we can decipher from all this emulation was that a new thinking on Fashion and Tech combinaison arise. If the Fashion Week centre around the trends of the next year, it also highlights the new industry shifts, and technology is one, interfering with every part of garment production. Amongst all the fortunate and unfortunate attempts to dive into modernity, we have picked for you the Brands that killed the FashTech game.

WHAT WE REMEMBERED

PRODUCT INNOVATION 

3D PRINTING: IRIS VAN HERPEN LIVE 3-D PRINTING ON GWENDOLINE CHRISTY

From laser-cut dresses to a live 3D printed dress onto our beloved Gwendoline Christy (Game of Thrones, aka Brienne of Tarth & soon starring Star Wars Episode 7).

irisvanherpen_gwendolineSMART TEXTILE: ANREALAGE’S AUGMENTED TEXTILE

This year, for the Spring/ Summer 2016, the Japanese designer offered a whole collection made of photosensitive textiles, forcing the audience to stretch their hands holding flashing smartphones to reveal patterns and shades of primary colors.

1142687-1WEARABLE TECH: CHROMAT X INTEL

A dress that senses when adrenaline levels get high and mimics the fight-or-flight mode, extending the wearer’s sensory system to form an imposing shape, and a Sportsbra with an incorporated Curie chip.

CHROMAT x INTELWEB INSPIRATIONTUMBLR GOING OFFLINE

Tumblr, the go-to social network for beautiful, WTF images from the Internet launched its clothing line. Unveiled at a NYFW party, the collection features tops, pants, dresses, jackets, accessories printed with selected designs from six of Tumblr’s best-known artists.

tumblrinviteCONNECTED TEXTILE: ZAC POSEN X GOOGLE LED DRESS

A dress that lights up in different patterns thanks to computer science, made in collaboration with Made With Code.

zacposen_leddress

INNOVATIVE TEXTILE: ISSEY MIYAKE “3D STEAM STRETCH

The SS16 collection was inspired by the lively tropical plants, based on the theme “Botanical Delights,” and expressed bright colors and forms with the new “Baked Stretch” technique.

IMG_20151002_124823550-ANIMATION

BUSINESS INNOVATION

CONTACTLESS PAYEMENTS: HOUSE OF HOLLAND X VISA COLLAB

Aiming at bridging the gap between what is functional and what is beautiful, Holland brought a new payment experience in a spectacular setting.
9k=COMPUTER VISION: TOPSHOP’S PINTEREST PALETTES

A partnership between the innovative British brand and the social network, making the emerging SS16 color palettes shoppable.

FASHION SHOW INNOVATION

DEMOCRATIZATION THROUGH TECHNOLOGY: BURBERRY UNVEILING ITS COLLECTION IN PREVIEW ON SNAPCHAT, DKNY INSTAGRAM DIRECT CAMPAIGN, GIVENCHY 1500 SEATS LOTTERY
burberry-snapchatWEB BROADCASTING: MISHA NONOO AND ITS INSTAGRAM TAILORED SHOW,  TOM FORD DITCHING THE RUNWAY FOR A LADY GAGA MUSIC VIDEO.

LIVE STREAMING: D&G MODELS TAKING SELFIES, HILFIGER’S USE OF THE NEW TWITTER HALO. DRONES MAKING A TAILORED VIDEO AT REBECCA MINKOF SHOW.

Dolce-And-Gabbana-T SPECIAL MENTION

  • BEST INITIATIVE: Dress in code (ZAC Zac Posen x Google) for its support to Girls who code !
  • WISEST COMMERCIAL MOVE USING TECHNOLOGY: Rebecca Minkof understood that millenials want to buy things instantly even for luxury items. She made her -apple strap directly available after the show on e-commerce beating Hermès at their own luxury game.
  • YOUNG FACE TO WATCHMaddy Maxey who design connected garments and partnered with Zac Posen for the LED dress.

WHAT WE MISSED

Holograms, actual virtual reality (no Louis Vuitton, it was cheating), augmented reality, robots.1144576

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