As 2016 Spring Fashion Week comes to an end, we can now draw conclusions and take a global view. The first thing we can decipher from all this emulation was that a new thinking on Fashion and Tech combinaison arise. If the Fashion Week centre around the trends of the next year, it also highlights the new industry shifts, and technology is one, interfering with every part of garment production. Amongst all the fortunate and unfortunate attempts to dive into modernity, we have picked for you the Brands that killed the FashTech game.
WHAT WE REMEMBERED
From laser-cut dresses to a live 3D printed dress onto our beloved Gwendoline Christy (Game of Thrones, aka Brienne of Tarth & soon starring Star Wars Episode 7).
SMART TEXTILE: ANREALAGE’S AUGMENTED TEXTILE
This year, for the Spring/ Summer 2016, the Japanese designer offered a whole collection made of photosensitive textiles, forcing the audience to stretch their hands holding flashing smartphones to reveal patterns and shades of primary colors.
WEARABLE TECH: CHROMAT X INTEL
A dress that senses when adrenaline levels get high and mimics the fight-or-flight mode, extending the wearer’s sensory system to form an imposing shape, and a Sportsbra with an incorporated Curie chip.
WEB INSPIRATION: TUMBLR GOING OFFLINE
Tumblr, the go-to social network for beautiful, WTF images from the Internet launched its clothing line. Unveiled at a NYFW party, the collection features tops, pants, dresses, jackets, accessories printed with selected designs from six of Tumblr’s best-known artists.
CONNECTED TEXTILE: ZAC POSEN X GOOGLE LED DRESS
A dress that lights up in different patterns thanks to computer science, made in collaboration with Made With Code.
INNOVATIVE TEXTILE: ISSEY MIYAKE “3D STEAM STRETCH“
The SS16 collection was inspired by the lively tropical plants, based on the theme “Botanical Delights,” and expressed bright colors and forms with the new “Baked Stretch” technique.
CONTACTLESS PAYEMENTS: HOUSE OF HOLLAND X VISA COLLAB
Aiming at bridging the gap between what is functional and what is beautiful, Holland brought a new payment experience in a spectacular setting.
COMPUTER VISION: TOPSHOP’S PINTEREST PALETTES
A partnership between the innovative British brand and the social network, making the emerging SS16 color palettes shoppable.
FASHION SHOW INNOVATION
DEMOCRATIZATION THROUGH TECHNOLOGY: BURBERRY UNVEILING ITS COLLECTION IN PREVIEW ON SNAPCHAT, DKNY INSTAGRAM DIRECT CAMPAIGN, GIVENCHY 1500 SEATS LOTTERY
WEB BROADCASTING: MISHA NONOO AND ITS INSTAGRAM TAILORED SHOW, TOM FORD DITCHING THE RUNWAY FOR A LADY GAGA MUSIC VIDEO.
LIVE STREAMING: D&G MODELS TAKING SELFIES, HILFIGER’S USE OF THE NEW TWITTER HALO. DRONES MAKING A TAILORED VIDEO AT REBECCA MINKOF SHOW.
- BEST INITIATIVE: Dress in code (ZAC Zac Posen x Google) for its support to Girls who code !
- WISEST COMMERCIAL MOVE USING TECHNOLOGY: Rebecca Minkof understood that millenials want to buy things instantly even for luxury items. She made her -apple strap directly available after the show on e-commerce beating Hermès at their own luxury game.
- YOUNG FACE TO WATCH: Maddy Maxey who design connected garments and partnered with Zac Posen for the LED dress.