Sabine Seymour is a renown fashion tech expert, exploring the grounds of smart fashion since the end of last century. She’s the one behind the Computational Fashion book, written within the Eyebeam initiative, and started teaching Fashionable Technology back in 2001 at Parsons The New School for Design in New York. But what she’s doing now is even more interesting: working on the future of clothing with a sensor that could revolutionize our clothes.
SoftSpot is the first truly seamless wearable. The SoftSpot eco-system connects garments with the Internet of Things. It instantly transforms any garment into a human sensor system.
After nearly 20 years working as a consultant in integration of technology in fabrics through her company Moondial, where she had the opportunity to counsel giant tech clients such as Intel, Motorola or Johnson Controls; she recently founded Moonlab. The company is an Original Equipment Manufacturer (producing things under white label), which will produce SoftSpot, a system of fabric-printed sensors designed to integrate imperceptibly with clothing and monitor both biometric & environmental factors through Bluetooth, measuring for example the air quality or UV levels.
Making it short, the SoftSpot eco-system is connecting the garments to the Internet of Things. Kind of a human sensor system. It has two parts: a sensor system, integrated into the garment by its manufacturer, and a second one made of electronic hardware.
“Today it’s humid in New York. Wouldn’t it be great to have a system (that) understands the outside temperature, my ideal personal temperature, the humidity level and the fabric changes automatically?”
“Because SoftSpot is a component, we’re talking about supply chain here, so it is very important to think about the supply chain for a clothing brand and the supply chain for the electronics,” told Seymour to TechTimes, “My background fortunately allows me to understand exactly who has expertise in sensor integration into a fabric, the washability characteristics, the white label manufacturers who need to retool in order to be able to manufacture (a SoftSpot-enabled garment).”
Currently incubated at New Inc., the first Museum-led incubator space in New York, she explains the end product to newbies as a high-tech analog to the zipper. You don’t know the difference between a pants zipper and a vent zipper? Doesn’t matter, she’s here to tell you which one to get. As for now, the company is based in NYC, where the experience design, user interface and marketing are underway while product design is happening in Vienna, Austria, Sabine’s home-country. The sensor system should debut next September at New York Fashion Week 2016. In the meantime, you can check TechTimes’ video interview of Sabine.
Post written by Noémie Balmat, Founding editor-in-chief
Interested in the future of fashion, the digital revolutions and advertising, Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. Currently working for Publicis Conseil in Paris, she launched Clausette Magazine in November 2014 to gather all cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Paris, Tokyo, Roubaix…).