As part of Nike’s upcoming exhibition, The Nature of Motion, which will be staged as part of Milano Design Week 2016 from April 12 to 17, Nike footwear design teams accepted a challenge to explore the future of natural motion by creating collaborative artistic and at times abstract footwear pieces with ten contemporary designers (from furniture designers to architects). The process has been captured in a very inspiring video bellow.
It retraces the collaborative process behind the exclusive iteration of the Nike Free RN Motion Flyknit that was created for the event, to punctuate the power of sport in Milan. The two stories converge to give an inside look at how Nike’s design collective finds new solutions for athletes and how those designs come to life.
Go behind the innovation and beyond the imagination. Sometimes you have to forget the limits to set new ones.
The NikeLab Free RN Motion Flyknit will launch exclusively at NikeLab LNZ1 Milan and online in Western Europe on April 12.
Post written by Noémie Balmat, Founding editor-in-chief
Interested in the future of fashion through technology & innovation, Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. Currently working for Soon Soon Soon as an Innovation consultant, she launched Clausette Magazine in November 2014 to gather cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Who’s Next, WEAREABLE by Showroom Privé, FashionTech Days…).