Nike HyperAdapt 1.0. New Edition Drop

Hands-on with the futurist kicks inaugurating the "Era of Personalized Performance”

7 min read
in brief

After 28 years of brainstorming and 11 years of R&D, many delays, and innumerable prototypes, iterations, and redesigns, Nike’s automatic electronic self-lacing shoe Hyperadapt 1.0. is finally here. We got our hands on the sought-after shoe and had the opportunity to test them.

Nike HyperAdapt 1.0, which introduces the future of sport-informed adaptive lacing, represents Nike’s unrelenting drive to not only exceed expectations but also inspire all athletes by manifesting the unimaginable. It is one of Nike’s significant statements inaugurating the “Era of Personalized Performance” introduced by Mark Parker.

“We are surrounded by technology and data, but for athletes to truly achieve their potential they require something richer and more meaningful. They don’t need a dashboard; they need a relationship” Mark Parker’s official statement on nike.com

The Nike HyperAdapt 1.0 is the payoff of significant research into digital, electrical and mechanical engineering. Powered by an underfoot-lacing mechanism, the shoe proposes a groundbreaking solution to individual idiosyncrasies in lacing and fit preferences. That means the undue pressure caused by tight tying and slippage resulting from loose laces are relics of the past. Precise, consistent, personalized lockdown can now be manually adjusted on the go.

“When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.” Tiffany Beers’s official statement on nike.com, Senior Innovator, NIKE, Inc., and the project’s technical lead.

“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it. We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.” Tinker Hatfield’s official statement on nike.com  

Tinker Hatfield and Tiffany Beers, Senior Innovator, NIKE, Inc., led the project. Together with Parker, they envision a future where the product changes as the wearer changes, thus serving the needs of consumers and athletes instantaneously. This shoe is just the tip of that adaptive iceberg — one step closer to facilitating complete synchronicity between body and athletic footwear.

“It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance. Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.” Tinker Hatfield’s official statement on nike.com

So to all the sneakers addicts : brace yourselves as 7 new shades of the HyperAdapt 1.0 are expected to drop this Thursday ! Between the Black Wolf Grey, the Black Team Orange and the Black Team Red, which one will you cop ?

Look for these to hit Nike’s online shop tomorrow, starting at 720 $ a pair.

Subscribe
There's always more to discover. Subscribe to our newsletter to explore the unfound.