The Alpine chic brand announced that since its SS16 collection, all Moncler products have incorporated RFID – Radio Frequency IDentification – to help trace them. It means that you can easily authentify your product before purchasing.
RFID is generally used for mobile payments, as in Apple Pay, Samsung Pay or Google’s Android Pay; it is used here to control the authencity of a product thanks to diverse applications that customers can download on their smartphone.
They will be able to scan the RFID tags, as well as accompanying QR codes (please no!) using their smartphone to determine if the future purchases are authentic.
The label has long been fighting counterfeiting, since 2009, with a “wide defense program”, according to the press release, and launched anti-counterfeiting tags in 2003 with numbers clients could controle on a dedicated website.
Post written by Noémie Balmat, Founding editor-in-chief
Interested in the future of fashion through technology & innovation, Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. Currently working for Soon Soon Soon as an Innovation consultant, she launched Clausette Magazine in November 2014 to gather cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Who’s Next, WEAREABLE by Showroom Privé, FashionTech Days…).