Louis Vuitton Echo: creating a High-Tech Luxury ecosystem, one high-end innovation at a time

The Luxury giant launches the Luxury Echo, a luggage tracker leveraging several of its recent innovations hinting at its greater vision for innovation

in brief

Louis Vuitton is releasing an accessible and strongly functional item: a $370 luggage tracker baptized the Louis Vuitton Echo which let you keep track of your Horizon suitcase and belongings as you fly through major airports around the world.

In the past year, Louis Vuitton has been experimenting reasonably with fashion innovation, starting with introducing its Tambour Horizon smartwatch last summer. Now, it’s released something a bit more accessible and strongly functional: a luggage tracker baptized the Louis Vuitton Echo.

Credits: Louis Vuitton’s official website.

Louis Vuitton’s connected luggage is an example of how the Internet of Things can be leveraged as an asset tracking, a use case that is expected to take off in the coming years. Echo is available as an accessory for Louis Vuitton’s Horizon 50, 55 and 70 models; allowing owners to keep tabs on their checked belongings as they fly through major airports around the world.

Credits: Louis Vuitton’s official website.

Available in black or brown, the device is relatively minimal and is charged by using a micro-USB cable. Indeed, the only branding is on the black bar is the LV logo at the top, and the stick has a light sensor, a battery indicator, an on / off switch, and a charging port. The device can be clipped into a pocket in a suitcase, and has a battery that can last up to six months. The new high-tech fashionable tracker has been designed in collaboration with Sigfox, a French wireless services company. 

“As global operations are split into three geographical zones, the use of Monarch unlocks endless applications in logistics and supply chain, the consumer market, and automated maintenance for the shipping, aircraft and railway industries,” Sigfox’s official press release.

Louis Vuitton’s Echo actually let’s you keep track of your suitcase via the LV Pass app, available on both Android and iOS, and comes with a three-year service subscription to Sigfox’s Monarch service, which removes the typical geographic constraints of IoT devices. Whereas most of those devices are made and operated locally, Monarch adapts to local frequencies in other locations, allowing for more seamless connectivity.

Sigfox is planning to add more airport connectivity in the near future, so you’ll be able to track your suitcase at more locations soon. When consumers who have the Echo attached to their bag land, they will receive a notification on their smartphone or Tambour Horizon smartwatch that their luggage has arrived. Echo also has an automated built-in airplane mode so it doesn’t transfer data while in flight.

Credits: Louis Vuitton’s official website.

The interesting thing to notice here is the fact that this latest innovative hardware solution is brought with relevancy and, certainly, a strategic mindset in mind. Far from launching innovative pieces randomly, it might hint at an attempt by the French luxury house to build a bigger ecosystem through what it does best: high-end luggages and accessible accessories, built around its unique philosophy of the art of travel. While those innovations do not (yet?) apply directly to ready-to-wear, Louis Vuitton is showing to the rest of the industry that it bets on the future of fashion privileges collaboration, consistency and usefulness over Hype. A vision that we do share here at futur404, while we strongly expect the Luxury giant to go further in fashion innovation in the coming years.

While this might not sound groundbreaking enough for some at first sight, they might want to reconsider this viewpoint in the months to come… The future will tell :)

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