Web Summit 2016 | A first glimpse into Impressivo faiv, Google Jacquard’s new competitor

From 7th to 10th November, during Web Summit 2016 in Lisbon, our friend Etienne Durand, Creative Technologist at Hopscotch had the chance to get his hands on Impressivo‘s new projet “faiv”, Google Jacquard‘s new competitor. Having no less ambition than taking on the tech giant on the game of becoming the next big smart clothing name, the US & Korea based startup developed a similar method of making connected clothing by weaving sensors into fabrics.

And it actually stands a chance against Google’s promising project: whilst the tech giant uses capacitive sensors to detect pressure, faiv uses resistive ones – meaning it can support multitouch gestures, registering multiple interactions at the same time. The company is also said to be working on adding similar haptic interactions that would give an additional type of feedback to its users.

Etienne spoke with Impressivo‘s CEO David Ahn, who mentioned there has been talks with companies to integrate the technology into cars interiors and sports clothing, without revealing any names.

Still in its working prototype phase, as seen in above video, faiv is to be further developed through to next year. For now, they’re apparently ready to produce surfaces of approx. 1 x 2 m.

It was fully functional, we could test it, it was really impressive. The multitouch is equipped with force touch – meaning it can detect the strength of your pression. I also tested a leather-like material, which was also working well.” Etienne Durand, Creative Technologist at Hopscotch.

A Kickstarter campaign might also be planned for 2017. While it still has a lot to conquer before it can threaten Google’s Jacquard project – such as partnerships with mega brands like Levi’s – we’ll be definitely keeping an eye on this!


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Post written by Noémie Balmat, Founding editor-in-chief

Interested in the future of fashion through innovation, Noémie Balmat has a valuable four-year experience in international advertising agencies and works with brands as a FashionTech consultant. Currently working for Soon Soon Soon as an Innovation consultant, she launched Clausette.cc in November 2014 to gather inspiring projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, Noémie often speaks at international events, such as the Hyères International Fashion Festival.

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