#HyXXXI | Hyères Fashion Festival & French Couture Federation invited us to talk about #FashionTech with IFM Paris

1 min read

The 31st edition of the International Festival of Fashion and Photography at Hyères (South of France) will take place at the villa Noailles from April 21st to 25th. The festival, directed by JeanPierre Blanc and presided over by Didier Grumbach, annually encourages and supports young artists in the fields of fashion and photography. We were invited by the French Couture Federation to participate in IFM’s student think tank on FashionTech.

The Hyères Festival is well known in Fashion, every year young designers and photographers are selected to go in the South of France, where they compete to win the Hyères prize. Amongst famous winners, Viktor & Rolf won in 1993, Gaspard Yurkievich in 1997, Felipe Oliveira Baptista in 2002, Anthony Vaccarello in 2006, and our favorite Kenta Matsushige in 2014.


This year, our friend Clara Daguin will be competing with her Body Electric womenswear Night-blue outfit in ultrasonically welded polyester. Its woollen top has embroidered silk and lightconducting fibres. The outfit comes with ear accessories with built-in heart rate monitors, and leather shoes with translucent luminous platforms. The collection was produced with the support of Puntoseta Close To Clothes, Conflux, Lineaesse Tessuti, Sfate & Combier – Première Vision Cristals & sponsored by Swarovski.

If you happen to be in Hyères, be sure to come see us tomorrow at 10am and Saturday at 10:30am. The IFM Students think tank on fashion technology and the digital revolution will be coordinated by Lucas Delattre, Professor at IFM and will be composed Sarah Cerisel, Pia Hazoume, Eliane Heutschi, Yoland Moutama and Corentin Prune, students from the Institut Français de la Mode “Start” and from the 42 Coding School and me :)

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