After announcing they would stop selling the first version of Google Glass, Google shut its Explorer program and moved the project out of the Google X research lab into a standalone unit. Yet, they made it clear that the Glass haven’t said their last word. Last year, we heard they would be partnering with Luxottica for a more fashionable version. Well, this is getting more concrete!
Last week Massimo Vian, Luxottica CEO of Product & Operations, told its shareholders “In Google, there are some second thoughts on how to interpret version 3 [of the eyewear],”. “What you saw was version 1. We’re now working on version 2, which is in preparation.” He added that they would also be going ahead a partnership with Intel, and that a first product would hit the market between February and March 2016. What’s even more intriging? A new Google device landed at the FCC, a “smart Bluetooth Low Energy device” with similar navigation controls seen on the original Google Glass.
After several attempts to settle the smartglasses as a fashionable item (we remember Diane Von Furstenberg showcasing them on her Spring/Summer 2013 runway, working on her own collection of glasses last Summer), Google has been critized by almost everyone. From style (or non-style) considerations to privacy concerns, the Glass haven’t convinced masses. We don’t know about you, but we can’t wait to see this new version, as a Google spokeswoman said “the team is heads down building the future of the product,” but declined to say more. Will this new version meet the success?