Did the Google Glass die to better resurrect?

After announcing they would stop selling the first version of Google Glass, Google shut its Explorer program and moved the project out of the Google X research lab into a standalone unit. Yet, they made it clear that the Glass haven’t said their last word. Last year, we heard they would be partnering with Luxottica for a more fashionable version. Well, this is getting more concrete!

Last week Massimo Vian, Luxottica CEO of Product & Operations, told its shareholders “In Google, there are some second thoughts on how to interpret version 3 [of the eyewear],”. “What you saw was version 1. We’re now working on version 2, which is in preparation.” He added that they would also be going ahead a partnership with Intel, and that a first product would hit the market between February and March 2016. What’s even more intriging? A new Google device landed at the FCC, a “smart Bluetooth Low Energy device” with similar navigation controls seen on the original Google Glass.


After several attempts to settle the smartglasses as a fashionable item (we remember Diane Von Furstenberg showcasing them on her Spring/Summer 2013 runway, working on her own collection of glasses last Summer), Google has been critized by almost everyone. From style (or non-style) considerations to privacy concerns, the Glass haven’t convinced masses. We don’t know about you, but we can’t wait to see this new version, as a Google spokeswoman said “the team is heads down building the future of the product,” but declined to say more. Will this new version meet the success?

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