After launching her own book, modeling for over 15 years, co-launching a fashion-app… the infamous IT-girl Alexa Chung comes back with a six-part documentary series co-signed with British Vogue. With topics brought up by Vogue readers, Alexa talks about her own experience and meets industry insiders to provide us with her views on the future of fashion.
“The Future of Fashion is a mission to uncover the depth of the industry and the huge variety of roles that go towards sending clothes down the catwalk season after season,” says Chung. “I’ll be talking to people from all disciplines and levels of the industry to find out what’s in store for fashions’ future.”
Now, from how to break into the industry, to what’s a trend forecaster or how to become a fashion buyer, all you have to do is watch the six episodes below to learn all the basics you need to know about.
Last, but really not least, a second and third series will follow in 2016 with a specific focus on sustainability and technology.
Ep1 | How to break into the fashion industry
In this first episode, Alexa chats about her own path into the fashion world, before meeting Sarah Mower (Chief Critic at British Vogue) and Christopher Kane to discuss jobs, scholarships and internships.
Ep2 | How to become a fashion designer
The second episode sees Alexa visit Central St Martins where she meets students at the beginning of their fashion careers, before visiting the studio of progressive young designer Molly Goddard to take a look at the inner workings of a fledging brand on the rise.
EP3 | Positive Body Image and Diversity
This third episode touches on two very important and recurring themes in fashion: body image and diversity. Talking to fashion psychologist Carolyn Mair and fashion commentator Caryn Franklin, Chung discusses her own body image and posits how fashion can and should be harnessed to improve these issues.
Ep4 | How to Become a Fashion Buyer and What is a Trend Forecaster
What does a buyer actually do? How does trend-forecasting work? How did Paul Smith become Paul Smith and why is he talking about bosoms and underpants? Find out in this fourth episode.
Ep5 | How Social Change Can Help the Fashion Industry Progress
Is fashion art? Should it be taken more seriously? What effect does gender have at the very top of the industry? Alexa Chung visits three very different industry insiders in the form of Frédéric Tcheng, Simon Porte Jacquemus and Clare Waight Keller to find out.
Ep6 | Instagram & Social Media at Balmain with Olivier Rousteing
How does a brand stand the test of time, and what do historic fashion houses like Balmain do to stay relevant without losing loyal customers? Olivier Rousteing is the answer. He talks history, future, money, Instagram, Kardashians and dancing with a bumbag with Chung in the grand finale to this eye-opening series. To tie up her investigations Chung then gives us an insight into her own role within fashion as she introduces us to her agent, Saif Mahdhi at Next agency in Paris, and discusses how social changes in what we’re after from our cover girls have affected her own career path and changed the face of fashion magazines forever.
Post written by Noémie Balmat, Founding editor-in-chief
Interested in the future of fashion, the digital revolutions and advertising, Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. Currently working for Fred&Farid in Paris, she launched Clausette Magazine in November 2014 to gather all cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Paris, Tokyo, Roubaix…).