Why just talk, when you could teleport? Holome & Rixo London’s Augmented Reality experience

Fashion Innovation Agency London's latest project features holograms as another use case for AR in fashion

in brief

With the unstoppable rise of technology and social media, the way people communicate has developed rapidly over the past decade, but augmented reality is set to skip the evolution and bring a revolution in communications technology.

HoloMe Technologies Limited, a tech startup founded in London, is using augmented reality and computer vision to digitally teleport users anywhere, anytime. Once a person is filmed, they are automatically processed and sent to another user’s smart phone as a life-like human hologram.

“We are unboxing the way people communicate with each other digitally. Until now, digital communication has been encased into rectangular screens which causes a disconnect between communicators, we want to open up this to new possibilities.” comments Company CEO and founder Janosch Amstutz.

Their newest collaboration with London College of Fashion’s Innovation Agency and world-renowned fashion label, RIXO London, provides an exciting new avenue for the use of holograms for digital marketing and sales in the fashion retail sector. The company created an augmented reality catwalk, showcasing life-sized holograms of models adorned in pieces from RIXO London’s new season collection, granting users a front row seat to their own personal fashion show, on demand, in their living room. As new designs become available, the platform allows users to receive and project them with their smartphones. The entire experience creates an exciting and innovative new medium for online fashion retail.

“Augmented Reality is going to change the way that the fashion industry creates, showcases and retails its products.  The year ahead will see an explosion in opportunities for this immersive technology to totally redefine what we understand as fashion today. We’re excited to collaborate with HoloMe and RIXO London to demonstrate yet another use case for AR in fashion.” Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion added.

This post was written in partnership with DEFI France, as part of its support to innovation and fashion companies.

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