Based on the observation that fashion and high-tech are becoming closer and closer, Deutsche Telecom initiated “Fashion Fusion” in order to support the launch of visionary concepts. “Fashion Fusion” is a competition organized in Europe, where young people are encouraged to push the limits of technology in order to give birth to their ideas.
The young talents will be surrounded by professionals from both the industry and the fashion fields, whom Deutsche Telecom has created partnerships with. For this adventure, Intel, WIRED, Adidas or Berlin #Fashiontech are the partners of Deutsche Telecom. They were selected by DT because they represent a turning point concerning the expertise needed by the young talents to achieve their projects, to get fashion tips for instance.
Hence, with this initiative, Deutsche Telecom does not only want to promote the work of potential new actors in the fashion field but tries to enhance its innovation strategy. According to Claudia Nemat, Member of the Board of Management of Deutsche Telecom AG, “The visionary concepts of today might be hanging in your closet tomorrow.” And this explains their will to act as intermediary between the young talents of tomorrow and the existing experts in the professional field.
How to apply? The application phase is already opened, and all the potential contestants have until August 1st, 2016 to submit their work in three different categories – Connected Devices and Accessories, Digitally Enhanced Fashion or Smart Services. The ideas will be selected by a top-notch jury composed by the partners’ ambassadors. As Lisa Lang, friend of Clausette & curator of the challenge concept, outlines, the jury will pick “visionary ideas and concepts that have the long-term potential to establish themselves on the market”. As a result, the chosen ones (approximately ten teams) will get the opportunity to work with the partners in the Fashion Fusion Lab for three months and design a prototype benefiting from all their expertise. These prototypes will be presented in January 2017 during the Berlin Fashion Week. Moreover, the ultimate reward for the final team will be a 20,000-euro cash prize and the help to launch their product in the market.
For more information, visit the dedicated website.