EVENT | TRAFFIC, the innovative fair for fashion brands debuts in Paris on 4th & 5th Nov.

4 min read

If you’re in Paris this Wednesday & Thursday (4th & 5th of November), come check TRAFFIC, the innovative services fair for fashion brands. Hosted by the French Ready-to-Wear Federation at Carreau du Temple, this first edition aims at federating fashion brands around a wide range of innovative services providers. 

From traditional services providers such as Export, Finance/Account consultants or Communication agencies, to startups, the fair was created to bridge the gap between established fashion brands, startups and services providers through 3 main objectives:

  • Facilitating connections between fashion businesses and the right professionals to help them with their challenges,
  • Presenting all the existing fashion-focused services, programs, and solutions,
  • Showcase the French and international innovations that serve the fashion industry.

Aside from the exhibitors’ space, conferences and country-workshops will happen throughout the two days, with a focus on innovation through wearable tech on Wednesday morning (we listed the fashion tech-related conferences below). Come talk to us if you happen to be there!

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Conferences about fashion & innovation

Wednesday 11.30 am: Fashion and connected objects : what are the implications?

Moderator : Nicolas Latour, FINGAL
With : Géraldine Bouchot, CARLIN INTERNATIONAL / Richard Phan, INVENTHYS / Jérôme Piccolin, THINGWORX / Pascal Denizart, CETI

Wednesday 1 pm: Omni-channel retailing at the service of consumers

Moderator : Martine Fuxa, E-COMMERCE MAGAZINE
With : Yann Rivoallan, THE OTHER STORE / Manuella Moulin, UPS / Pascal Denizart, CETI

Thursday 1 pm: The power of images and photos in the social media era

Moderator : Marta Represa, L’EXPRESS STYLES
With : Véronique Dahan, AUGUST & DEBOUZY / Valérie Hersleven, OOSHOT / Thierry Maillet, OOSHOT

Thursday 2.30 pm: Building your web community

Moderator : Géraldine Dormoy, L’EXPRESS STYLES
With : Yann Rivoallan, THE OTHER STORE / Serge Massignan, COMME UN CAMION / Victor Thomas, IGLOO / Guillaume Gibault, LE SLIP FRANCAIS / Pierre Bardot, OLAPIC

Thursday 5.30 pm: The influencers for 2016

Moderator : Regis Pennel, L’EXCEPTION.COM
With : Fiona Schmidt, GRAZIA / Isabelle Thomas, MODEPERSONNELLE.COM / Mai Hua, SUPERBYTIMAI.COM / Benoît Wojtenka, BONNE GUEULE / Geoffrey Bruyère, BONNE GUEULE


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Post written by Noémie Balmat, Founding editor-in-chief

Interested in the future of fashion, the digital revolutions and advertising, Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. Currently working for Fred&Farid in Paris, she launched Clausette Magazine in November 2014 to gather all cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Paris, Tokyo, Roubaix…).

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