Epson’s Dye Sublimation printing Digital star of the runway at NYC AW15 Fashion Week

New York Fashion Week is officially going on! Clausette will feature the most aesthetic shows including numeric approach to their craftsmanship. Today, we take a closer look to Epson. The Japanese electronics company, known for its printers, has just made its comeback in Fashion.

On February 10th, Epson invited 11 up-and-coming fashion design teams to use their dye sublimation SureColor F-Series Printers, to bring their creations to life. The SureColor F-Series technology uses heat to transfer dye onto materials such as fabric, paper or even plastic. It was used for the collections’ prints, patterns and graphics.

“Unlike screen printing, the speed in which we are able to turn textiles around is incredible” Emilio Sosa, creator of the Esosa Line, said. “The ink colors are applied in a single plane rather than sequentially in layers, allowing us to use the technology to explore new possibilities with imagery.”

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The Epson Digital Couture showcase gathered talents from all over North, South and Central America. Featuring stylish oversized coats from Costa Rica, sci-fi-inspired fashion from Peru, and a whole lot more garments cut from the same cloth—or at least printed with the same dye.

Printing fabric digitally is to textiles as 3D printing is to product manufacturing. The technology allows the printers to quickly and faithfully infuse dye into plain garments, allowing designers to create things more quickly and more efficiently than before.

Designer Alexander McQueen was one of the first to use the technology, which is coming down in cost and going mainstream. Dye sublimation allows lower costs and more reliable printers. It also is fashion-appropriate to polyester fabrics. These progress are giving more currency to the technology. When they exit the printer, the garments’ prints are dry and ready to use.

Once limited to industrial or high-end commercial printing, the dye sublimation printing is now available to everyone, according to Stephen Fraser, co-founder of North Carolina-based digital printing company Spoonflower. “It allows designers to experiment with unique colors and designs. It allows a whole new element of expression in their fashion”.

With their Digital Couture event, Epson is trying to raise the profile of its dye-sublimation printers, encouraging new fashion designers to adopt them. In a near future, if it all work out, this technology could participate to reshape the way fashion is produced. Can’t wait to see what they will do with it!

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