Presented during the AW16 show at La Bastille, Paris, the Courrèges collection featured warming coats during its latest show this morning. The brand signs its successful entrance into high tech fashion, true to the DNA of the brand – yet totally in line with the desires of the contemporary woman, thanks to its talented creative duo Arnaud Vaillant and Sebastian Meyer, from Coperni.
The warming coats seem to be hiding flexible battery-powered panels, similar to the Moon Berlin warming coat. Simply push a button on the sleeve to turn the garment into a warm blanket. If you happen to be in Paris today (wind and snow and rain), you know we need it!
— Vanessa Friedman (@VVFriedman) March 2, 2016
In regards to the current controversy on the see now – buy now strategy, the creative duo (who are 26 and 27), chose their side. As a no to the historic Parisian luxury labels (from Chanel to Vuitton) claiming the fashion calendar should remain the same, the duo made it crystal clear: a third of the collection is available for purchase immediately. Showing their products like Apple sells its iPhones in charismatic keynotes, the fashion house merchandised the collection on a screen showing 360-degree angles of each piece, when the models walked in the auditorium at the Opéra Bastille.
Our selection of the show’s pieces:
Post written by Noémie Balmat, Founding editor-in-chief
Interested in the future of fashion, the digital revolutions and advertising, Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. She launched Clausette Magazine in November 2014 to gather cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Who’s Next, WEAREABLE by Showroom Privé, FashionTech Days…).