A few months ago, Chanel showcased its Paris-Saltzburg show featuring Julianne Moore with glowing LED high heels. Well, it seems Chanel is really (finally) embracing technology! For his latest Couture show yesterday, Karl Lagerfeld invited US actresses Kristen Stewart and Julianne Moore to play the roulette at his celebrity-studded runway casino, where a tech-infused futuristic vision of the classic Chanel suit was showcased!
After recreating a street protest, or even a Chanel supermarket, the Kaiser played with slot machines in a cosy room, with models styled in a 1920s inspired hair & beauty. And what’s interesting here, is that Karl rocked the technology using a state-of-the-art Selective Laser Sintering machine to reimagine the iconic Chanel suit. Looking to bring it to the 21st century. Featuring square-cut shoulders and boxy jackets, the three dimensional suit was 3D printed then embroidered and hand-worked by the Ecole Lesage teams.
“The idea is to take the most iconic jacket of the 20th century and make a 21st century version, which technically was unimaginable in the period when it was born,” Lagerfeld told AFP after the show. “The vest is one piece, there is no sewing, it is moulded.” According to the designer, this technique “widens Haute Couture” and will be used more and more in the future. “What keeps couture alive, is to move with the times. If it stays like sleeping beauty in the woods in an ivory tower, you can forget it! The women who buy couture today are not the bourgeoises of the past, they are young, modern women.”
The game is on, we can’t wait to see what other iconic luxury brands will do with all the available high tech techniques!