Earlier on today, Andrea Crews presented its Spring Summer 2019 collection ‘Hardware to Software’, at Station F. Mixed and overlapped sportswear and workwear meet reflective materials and offer a redefinition of the business man’s style.
Born in Palais de Tokyo, in a pile of clothes, in the middle of an explosion of collaborative creativity, Andrea Crews is a fashion collective, born in 2002. The label has always been about collaboration, and as a firm believer that disciplines interpenetrate each other, Andrea Crews fostered this belief through its “Fashion Art Activism” manifesto and creative collective.
This season, the collective has chosen Station F for its latest collection show (Station F is French entrepreneur Xavier Niel’s latest “baby” – an incubator campus, said to be the world’s largest – and which also happens to be our offices). So you can imagine how happy we were to discover a collection dedicated to the “millennial entrepreneur” :)
An immersion into the digital world and its aspirations, redefining the style of the business man
Portraying a man “who knows how to surf”, the collective imagined a mix of sportswear and workwear to dress what they call the “Millennial entrepreneur”, be it a startuper, a hacker or a trader. With overlapped and mixed materials imitating the hulls of computers, the clothes featured reflective flashes and pastels of grey collars, mixed with a range of color in grey-beige of retro-futuristic machines or t-shirts showcasing Edward Snowden or Assange as icons.
But most of all, what is interesting in Andrea Crews is its approach: the label has long been upcycling, or even highjacking old clothes into new ones, mixing influences and styles for a new aesthetics, way before it was cool. Indeed, before launching its ready-to-wear line, in 2012, the crew has been making unique garments from old ones for ten years.