ANDAM launches a new prize to foster innovation in Fashion

9 min read

Created in 1989, the annual ANDAM Fashion Awards offers a financial and logistic support to fashion designers chosen after a long and in-depth selection process. The prize, recognised for highlighting young talents in fashion, has previously been awarded to Wanda Nylon (2016), Stéphane Ashpool from Pigalle (2015), Iris van Herpen (2014), Christine Phung (2013), or AMI Alexandre Mattuissi (2013), just to name a few. This year, a new prize will reward innovation in fashion, under the expert eyes of a first class jury.

ANDAMAssociation Nationale pour le Développement des Arts de la Mode – was founded under the initiative of the French Ministry of Culture and the DEFI by Nathalie Dufour, with Mr. Pierre Bergé as president. ANDAM is dedicated to supporting young designers and reinforcing Paris influence, as the world fashion capital. To this end, ANDAM brings together institutional and major private actors of this cultural industry to develop coordinated strategies and transversal actions.


In addition to being supported by CHANEL, Chloé, la Fondation Pierre Bergé Yves Saint Laurent, les Galeries Lafayette, Hermès, Kering, Longchamp, LVMH, M·A·C Cosmetics, MATCHESFASHION. COM, Moncler, OTB, Swarovski, Tomorrow London Ltd and Maison Yves Saint Laurent, the prize has two historical public partners and main financial sponsors: the DEFI (part of the French ministry of Industry) and French ministry of Culture and Communication.

This year, in addition to its three existing prizes (the ANDAM Fashion Award, the First Collections Prize and the Fashion Accessories Prize), ANDAM launches a new Fashion Innovation Prize, granted with 30.000€ ($31 660) to encourage innovation and technology in Fashion and contribute to the future of fashion.


I founded ANDAM in 1989 with the mission to identify and guide the talents that will make the fashion of tomorrow. Today, the fashion industry is in the midst of a digital revolution which offer new innovation, funding and distribution platforms. The stake of this new prize is to allow our young European brands to integrate and participate in this change.” Nathalie Dufour, director of ANDAM.

Pascal Morand, Executive President of the Fédération française de la Couture, du Prêt à Porter des Couturiers et des Créateurs de Mode and member of the French National Academy of Technologies, will offer to the fellowship winner a one-year duration mentoring to help her/him develop her/his structure and get access to consulting and support from the professionals of the Fashion Technology sector.


At the time of digital revolution reflecting on technologies and economic models, the ANDAM Innovation Prize extends the scope of fashion creation. Thanks to the support of the experts committee and ANDAM jury, the mentoring of the futur winner will lead to the fulfillment of a highly innovating project.” explains Pascal Morand.

This new prize is dedicated to designers, entrepreneurs or start-ups, both French and international, willing to develop their project in France. They have to offer innovative and technological solutions in the fields of fashion design, production and distribution to develop an accountable and transparent Fashion, considering the economic, environmental and social issues.



  • Be under 40 years of age as of January, 1st, 2017;
  • Offer an innovative and technological project for the Fashion industry;
  • Have less than 3 years of activity;
  • Own a French company or, if based outside of France, have the will to develop her/his project in France.


  • Materials: innovative textiles, materials;
  • Conception and manufacturing process: 3D scanning, 3D print, CAO-FAO, generative algorithms, embedded electronic;
  • Customer experience: VR/AR/Mixed reality, m-commerce, smart tags, e-payment, connected store;
  • Data: data gathering, data vizualisation, artificial intelligence (fashion applications).


  1. Online application until March 31, 2017
  2. Press release announcing the new Prize and process
  3. Pre-selection of the finalists by an expert committee of the Fashion Technology industry
  4. Selection of the fellowship winner by the ANDAM jury on June 30th, 2017.


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Post written by Noémie Balmat, Founding editor-in-chief

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Interested in the future of fashion through innovation, Noémie Balmat has a valuable four-year experience in international advertising agencies and works with brands as a FashionTech consultant. Currently working for Soon Soon Soon as an Innovation consultant, she launched in November 2014 to gather inspiring projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, Noémie often speaks at international events, such as the Hyères International Fashion Festival.


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