Adidas Futurecraft is about to disrupt the footwear industry as we know it

Embracing technology at its best, two days ago Adidas announced its 3D Futurecraft project, presaging the most comfy footwear innovation since the discovery of rubber. A unique 3D printed running shoe midsole, tailorable at will to fit anybody’s individual needs.

At Clausette, we love 3D printing, not only because it brings infinite new possibilities in creation or production processes in fashion but because this technology is about to disrupt a lot of industries (it is already disrupting the health industry, bringing to life possibilities we could not imagine a few years ago). Amongst the coolest projects announced this year, the Adidas Futurecraft is one that caught our eyes big time.

The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production. Possible through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing, the initiative is just at its beginning, the 3-stripes brand announced on its website that it would unveil further design innovations in the coming six months.

« Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings. »

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Opening the way to bespoke designed sneakers, Adidas settles in the groundbreaking movement of 3D printing. The revolution is happening, creating real alternatives to the way objects are produced and standardized. Imagine a world where we could all make our own sneakers, having tailored footwear adapted to our very own shape. Yes, Kanye, you can be afraid 3D printing will kill the fashion industry as we know it, for the best! As our friend Cécile Poignant says “Less is more when objects are really unique and made to measure, this is what 3D printers will bring us”.


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Post written by Noémie Balmat, Founding editor-in-chief

Clausette_servicesInterested in the future of fashion, the digital revolutions and advertising,Noémie has a valuable three-year experience in international advertising agencies and works with young innovative designers as a fashion tech freelance consultant. Currently working for Publicis Conseil in Paris, she launched Clausette Magazine in November 2014 to gather all cool projects linking fashion & innovation in one place. Sensitive to the technological and scientific evolutions, she takes part in several Fashion Tech weeks and events as a speaker (Paris, Tokyo, Roubaix…).

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